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Carlos Torano



I was raised in the cigar business. I’m a product of the 1970’s and 80’s. I can tell you that the cigar business today looks nothing like it did when I was growing up. Back then, smoking a handmade cigar was something your grandfather did. You did not see people in their twenties, thirties, or forties enjoying a great cigar. Today, cigars have become a part of the culture, albeit a sub-culture of adult men and women that appreciate the unique experience that comes with smoking a fine cigar. As a young man, as the cigar industry was declining, I was certain that I would be the generation that broke with the tradition and long history of the Toraño family’s involvement in the cigar business. Thanks to you, I was flat wrong!



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